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| Criterion |  UX Research Personas |  Product Discovery Problem Interview |  Product Discovery Test Card |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 20-35 min | 25-40 min |
Participantsdifferent | Internes Team | 5-12 Interviews | 1-5 | 1-5 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Test Card with a pre-set threshold | Learning Card with evidence and next action |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryLearning |