View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Product Discovery Problem Interview |  Product Discovery MVP Test Matrix |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 45-75 min | 30-60 min je Interview |
Participantsdifferent | Internes Team | 5-12 Interviews | 2-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Test Matrix, Test Plan | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | ExperimentsValidationDiscoveryOptions | DiscoveryInterviewsOpportunityCustomer |