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| Criterion |  UX Research Personas |  Product Discovery Problem Interview |  Product Discovery Jobs to Be Done |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 1-3 Wochen | 1-4 Wochen |
Participantsdifferent | Internes Team | 5-12 Interviews | 5-12 Interviews | 3-10 Kunden |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Job Stories, Outcome Statements, Opportunity List | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | CustomerOutcomesNeeds | MVPValidationServiceDiscovery |