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| Criterion |  UX Research Personas |  Product Discovery Problem Interview |  UX Research Empathy Mapping |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 30–60 min | 1-4 Wochen |
Participantsdifferent | Internes Team | 5-12 Interviews | 4-8 | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Empathy Map, Assumptions List, Research Gaps | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | SynthesisQualitativeWorkshop | MVPValidationServiceDiscovery |