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| Criterion |  UX Research Personas |  Product Discovery Problem Interview |  Innovation Design Sprint |  Product Discovery Opportunity Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 4-5 Tage | 30-60 min je Interview |
Participantsdifferent | Internes Team | 5-12 Interviews | 5-8 | 5-12 Interviews |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Evidence, Risk Notes, Customer Segments | Prototype, Test Findings, Decision Rationale | Interview Notes, Opportunity Themes, Customer Quotes |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsValidation | Design sprintPrototypeValidationInnovation | DiscoveryInterviewsOpportunityCustomer |