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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-3 Tage30-60 min je Interview15-45 min30–60 min per interview
Participantsdifferent
Internes Team5-12 Interviews1-31 participant per interview
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesProblem Evidence, Risk Notes, Customer SegmentsADR File, Decision Log, RationaleInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
DiscoveryInterviewsValidation
ArchitectureRationaleDocumentationGovernance
QualitativeResearchCustomerDiscovery
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