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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration of Stakeholder Salience Model with its method-specific working model.
Facilitation
Stakeholder Salience Model
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When stakeholders appear to matter very differently, the Stakeholder Salience Model rates their actual priority through power, legitimacy, and urgency. It turns individual contributions into a visible selection. The result is captured as a Salience diagram and a class-based strategy.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-3 Tage60-120 min60-90 min30–60 min per interview
Participantsdifferent
Internes Team4-103-61 participant per interview
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsSalience Diagram, Strategy per ClassInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
FacilitationAlignmentDiscovery
StakeholdersFacilitationAlignmentGovernance
QualitativeResearchCustomerDiscovery
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