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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage20–45 min1-2 h30-90 min
Participantsdifferent
Internes TeamSmall cross-functional group2-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesRisk list, Mitigation plan, Assumption logDIBB document, Belief list, Bet list, Learning reportConstraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries
Tagsno overlap
ResearchCustomerSynthesis
RiskDecisionFailurePlanning
StrategyDecisionAssumptionsHypothesis
ConstraintsDecisionPlanningOptions
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