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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage20–45 min45-90 min30–60 min per interview
Participantsdifferent
Internes TeamSmall cross-functional group2-81 participant per interview
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesRisk list, Mitigation plan, Assumption logAssumption List, Critical Assumptions, Learning PlanInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
RiskDecisionFailurePlanning
AssumptionsRiskDecisionDiscovery
QualitativeResearchCustomerDiscovery
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