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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for PDCA Cycle.
Operations
PDCA Cycle
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For an improvement that still has to prove itself in everyday work, the method runs it through small learning loops. It connects planning, checking, and standardization into a repeatable learning mode.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage1 h bis mehrere Wochen30-120 min1-3 h
Participantsdifferent
Internes Team1-82-63-10
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesPDCA Log, Experiment Plan, Learning Outcome, Standard ChangeObservation Notes, Improvement IdeasProcess Map, Handoff List, Improvement Backlog
Tagsno overlap
ResearchCustomerSynthesis
Continuous improvementLeanExperiments
LeanObservationProcessOperations
ProcessOperationsImprovement
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