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| Criterion |  UX Research Personas |  Decision Making Pareto Analysis |  UX Research User Interviews |
|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In many problem situations, effect is distributed unequally across many causes. A Pareto Analysis separates the few drivers with high leverage from the long remainder and focuses attention on what measurably moves the needle. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-3 Tage | 30-60 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 1-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Pareto Chart, Top Causes, Focus List | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationQualityFocusRoot cause | QualitativeResearchCustomerDiscovery |
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