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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of Lean UX Canvas with its method-specific working model.
UX Design
Lean UX Canvas
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure.When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear.The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-3 Tage1-2 h Setup, laufend1-3 h2-3 h
Participantsdifferent
Internes Team2-63-103-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesOpportunity Solution Tree, Experiment Backlog, Learning LogCustomer Journey Canvas, Pain Points, Experience OpportunitiesCompleted Lean UX Canvas, Hypothesis list, First experiment
Tagsno overlap
ResearchCustomerSynthesis
DiscoveryOutcomesExperimentsOpportunity
JourneyCustomerService designCanvas
CanvasHypothesisOutcomesDiscovery
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