View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Product Discovery Opportunity Solution Tree |  Architecture Architecture Decision Record |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 1-2 h Setup, laufend | 15-45 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 2-6 | 1-3 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Solution Tree, Experiment Backlog, Learning Log | ADR File, Decision Log, Rationale | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryOutcomesExperimentsOpportunity | ArchitectureRationaleDocumentationGovernance | QualitativeResearchCustomerDiscovery |