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| Criterion |  UX Research Personas |  Product Discovery Opportunity Scoring |  UX Design Customer Journey Canvas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 60-120 min | 1-3 h | 30–60 min per interview |
Participantsdifferent | Internes Team | 3-6 | 3-10 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Opportunity Score Table, Top Outcomes | Customer Journey Canvas, Pain Points, Experience Opportunities | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | PrioritizationDiscoveryOutcomesNeeds | JourneyCustomerService designCanvas | QualitativeResearchCustomerDiscovery |