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| Criterion |  UX Research Personas |  Product Discovery Opportunity Interview |  UX Research Tree Testing |  UX Research First-click Testing |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 30-60 min je Interview | 1-2 Tage | 1-2 Tage |
Participantsdifferent | Internes Team | 5-12 Interviews | Based on research question | 10-30 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Opportunity Themes, Customer Quotes | Findability Metrics, Path Analysis, Revised IA | Click Heatmap, Success Rate, Design Recommendations |
Tagsno overlap | ResearchCustomerSynthesis | DiscoveryInterviewsOpportunityCustomer | Information architectureNavigationFindability | UXNavigationFindabilityValidation |