View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Personas |  Decision Making OODA Loop |  Product Strategy DIBB |  Decision Making Delphi Method |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | In dynamic situations, decisions become outdated faster than they can be prepared. The OODA Loop holds observing, orienting, deciding, and acting together as a recurring rhythm so reaction does not slide into inertia. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 Tage | 15-60 min je Zyklus | 1-2 h | 1-4 Wochen |
Participantsdifferent | Internes Team | 1-8 | 2-8 | 6-30 Experten |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Situation Assessment, Decision Loop, Action Updates | DIBB document, Belief list, Bet list, Learning report | Expert Forecast, Consensus Range, Assumption Notes |
Tagsno overlap | ResearchCustomerSynthesis | DecisionChangeLearningStrategy | StrategyDecisionAssumptionsHypothesis | ForecastingExpertsDecisionStrategy |