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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper mind map with a central course onboarding question, colored main branches, keywords and cross-links.
Facilitation
Mind Mapping
Paper illustration for Problem Framing Workshop.
Facilitation
Problem Framing Workshop
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early.When a team works on symptoms but the real question stays fuzzy, a Problem Framing Workshop sharpens the view of the right problem. It separates observation, interpretation, and target picture from each other.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage15-45 min60-120 min30–60 min per interview
Participantsdifferent
Internes Team1-104-101 participant per interview
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesMind Map, Topic Clusters, Open QuestionsProblem Statement, Scope Boundaries, Assumption List, Next Analysis QuestionsInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
BrainstormingIdeasMappingStructureFacilitation
FacilitationAlignmentDiscovery
QualitativeResearchCustomerDiscovery
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