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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumHighHighMedium
Timedifferent
1-3 TageHalf day1-5 Tage2-4 h
Participantsdifferent
Internes Team3-124-123-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLeverage Map, Action StrategyLogic Model, Change Objectives, Intervention Components, Evaluation Plan7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
ResearchCustomerSynthesis
Systems thinkingChangeStrategy
ChangeSystems thinkingCapability
OrganizationStrategyAlignmentChange
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