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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-3 TageHalf day60-120 min1-2 h
Participantsdifferent
Internes Team3-122-82-8
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLeverage Map, Action StrategyConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsDIBB document, Belief list, Bet list, Learning report
Tagsno overlap
ResearchCustomerSynthesis
Systems thinkingChangeStrategy
Theory of ConstraintsAssumptionsSystems thinking
StrategyDecisionAssumptionsHypothesis
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