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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Leverage Points with its method-specific working model.
Systems Thinking
Leverage Points
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Paper illustration of the McKinsey 7S Framework with seven connected fields
Business Strategy
McKinsey 7S
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Leverage Points show exactly where interventions in a system produce a disproportionate effect. It draws relationships, patterns, and feedback loops. The result is captured as a leverage map and action strategy.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result.
Complexitydifferent
MediumHighMediumMedium
Timedifferent
1-3 TageHalf day1-2 h2-4 h
Participantsdifferent
Internes Team3-124-123-12
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLeverage Map, Action StrategyAlignment Map, Open Issues, Decision Questions7S Assessment, Alignment Gaps, Change Actions
Tagsno overlap
ResearchCustomerSynthesis
Systems thinkingChangeStrategy
AlignmentStakeholdersStrategyFacilitation
OrganizationStrategyAlignmentChange
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