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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric.
Complexitydifferent
MediumLowLowLow
Timedifferent
1-3 Tage25-40 min20-35 min30-60 min
Participantsdifferent
Internes Team1-51-51-5
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLearning Card with evidence and next actionTest Card with a pre-set thresholdCompleted Experiment Canvas, Success Metric
Tagsno overlap
ResearchCustomerSynthesis
ExperimentsValidationDiscoveryLearning
ExperimentsValidationDiscoveryHypothesis
ExperimentsValidationDiscoveryHypothesis
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