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| Criterion |  UX Research Personas |  Product Discovery Kano Model |  Product Discovery Opportunity Scoring |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 60-120 min | 30–60 min per interview |
Participantsdifferent | Internes Team | 10-50 | 3-6 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | Opportunity Score Table, Top Outcomes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | PrioritizationDiscoveryOutcomesNeeds | QualitativeResearchCustomerDiscovery |