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| Criterion |  UX Research Personas |  Product Discovery Kano Model |  Delivery MoSCoW |  Decision Making Risk Matrix |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 30-90 min | 30-60 min |
Participantsdifferent | Internes Team | 10-50 | 3-12 | 3-10 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | Prioritized Backlog, Release Scope, Tradeoff Notes | Risk Matrix, Top Risk List |
Tagsno overlap | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | PrioritizationScopeDecision | RiskDecisionPrioritizationAssessment |