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| Criterion |  UX Research Personas |  Product Discovery Kano Model |  UX Design Lean UX Canvas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 2-3 h | 30–60 min per interview |
Participantsdifferent | Internes Team | 10-50 | 3-8 | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | Completed Lean UX Canvas, Hypothesis list, First experiment | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | CanvasHypothesisOutcomesDiscovery | QualitativeResearchCustomerDiscovery |