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| Criterion |  UX Research Personas |  Product Discovery Kano Model |  Product Strategy ICE Scoring |  Delivery MoSCoW |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | When a release carries too many demands and priorities are only ever negotiated, MoSCoW creates clear boundaries for the next cut. Must, Should, Could, and Won't make commitment, room for maneuver, and trade-off logic visible to everyone involved. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-3 Tage | 1-2 Tage | 30-60 min | 30-90 min |
Participantsdifferent | Internes Team | 10-50 | 2-8 | 3-12 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Kano Matrix, Feature Classes, Priority Themes | ICE Table, Top Idea List | Prioritized Backlog, Release Scope, Tradeoff Notes |
Tagsno overlap | ResearchCustomerSynthesis | SatisfactionPrioritizationCustomer | PrioritizationScoringGrowthDecision | PrioritizationScopeDecision |