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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Kaizen Event.
Operations
Kaizen Event
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a tightly scoped process segment with noticeable waste, the method bundles shared energy for change. It suits situations that call for fast learning loops and visible adjustments.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.For a complex deviation with several people involved, the method bundles problem, analysis, and decision onto one page. It creates a shared working space where causes, countermeasures, and follow-up fit together.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Tage0.5-5 Tage30–60 min per interview45-90 min
Participantsdifferent
Internes Team4-101 participant per interview2-5
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesKaizen Charter, Waste List, Improvement Experiments, Standard Work UpdateInterview Notes, Themes, Insight SummaryA3 Report, Action Plan, Root Cause Analysis
Tagsno overlap
ResearchCustomerSynthesis
LeanContinuous improvementOperations
QualitativeResearchCustomerDiscovery
LeanProblem solvingCoachingOperations
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