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| Criterion |  UX Research Personas |  Product Discovery Jobs to Be Done |  UX Research Surveys |  Business Strategy 5-Minuten VC-Check |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 1-3 Wochen | 3-14 Tage | 5-15 min |
Participantsdifferent | Internes Team | 5-12 Interviews | 50+ | 1-5 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Job Stories, Outcome Statements, Opportunity List | Survey Results, Charts, Segment Insights | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tagsno overlap | ResearchCustomerSynthesis | CustomerOutcomesNeeds | QuantitativeResearchValidation | StartupValidationCompetition |