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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  UX Research User Interviews |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-3 Tage | 2-4 h | 30–60 min per interview | 1-4 Wochen |
Participantsdifferent | Internes Team | 4-10 | 1 participant per interview | 3-10 Kunden |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Interview Notes, Themes, Insight Summary | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | QualitativeResearchCustomerDiscovery | MVPValidationServiceDiscovery |