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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Decision Making Risk Matrix |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a project faces many possible disruptions, it quickly becomes unclear which risks deserve attention first. It separates options, evaluation criteria, and open risks. The result is captured as a Risk Matrix and a Top Risk List. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 Tage | 2-4 h | 30-60 min | 90-180 min |
Participantsdifferent | Internes Team | 4-10 | 3-10 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Risk Matrix, Top Risk List | CoD Table, Prioritization Sequence |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | RiskDecisionPrioritizationAssessment | PrioritizationDeliveryEconomicsDecision |