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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Product Discovery Opportunity Solution Tree |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When discovery keeps swinging between goals, ideas, and learning loops, it creates clear steering logic. It connects the desired outcome, opportunities, and experiments into a legible structure. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 2-4 h | 1-2 h Setup, laufend | 30–60 min per interview |
Participantsdifferent | Internes Team | 4-10 | 2-6 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | Opportunity Solution Tree, Experiment Backlog, Learning Log | Interview Notes, Themes, Insight Summary |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | DiscoveryOutcomesExperimentsOpportunity | QualitativeResearchCustomerDiscovery |