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| Criterion |  UX Research Personas |  UX Research Customer Journey Mapping |  Product Strategy ICE Scoring |  Delivery Cost of Delay |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Helps clarify scope, order, and delivery flow in concrete terms. It makes work, constraints, and sequence manageable. The result is captured as a Cost of Delay table and prioritization sequence. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | 1-3 Tage | 2-4 h | 30-60 min | 90-180 min |
Participantsdifferent | Internes Team | 4-10 | 2-8 | 3-8 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Journey Map, Pain-point List, Opportunity Backlog | ICE Table, Top Idea List | CoD Table, Prioritization Sequence |
Tagsno overlap | ResearchCustomerSynthesis | JourneyServiceService design | PrioritizationScoringGrowthDecision | PrioritizationDeliveryEconomicsDecision |