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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.A Future Reality Tree shows how desired actions are meant to lead to a better system state. The method checks whether a path of change holds together logically before time flows into implementation.
Complexitydifferent
MediumHighLowHigh
Timedifferent
1-3 Tage1-5 Tage30–60 min per interview2-4 h
Participantsdifferent
Internes Team4-121 participant per interview3-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesLogic Model, Change Objectives, Intervention Components, Evaluation PlanInterview Notes, Themes, Insight SummaryFuture Reality Tree, Negative Branches, Assumption List, Improved Injections
Tagsno overlap
ResearchCustomerSynthesis
ChangeSystems thinkingCapability
QualitativeResearchCustomerDiscovery
Theory of ConstraintsSystems thinkingChange
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