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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Tage1-3 h20–45 min1-3 h
Participantsdifferent
Internes Team2-8Small cross-functional group1-8
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesIssue Map, Positions, Argument NotesRisk list, Mitigation plan, Assumption logArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
ResearchCustomerSynthesis
RationaleKnowledgeDecision
RiskDecisionFailurePlanning
SensemakingDecisionRationale
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