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| Criterion |  UX Research Personas |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Opportunity Interview |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-3 Tage | 60-90 min | 30-60 min je Interview | 20-35 min |
Participantsdifferent | Internes Team | 3-8 | 5-12 Interviews | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Prioritization Canvas, Hypothesis Backlog | Interview Notes, Opportunity Themes, Customer Quotes | Test Card with a pre-set threshold |
Tagsno overlap | ResearchCustomerSynthesis | ExperimentsPrioritizationDiscoveryHypothesis | DiscoveryInterviewsOpportunityCustomer | ExperimentsValidationDiscoveryHypothesis |