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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of Goal Question Metric with its method-specific working model.
Engineering
Goal Question Metric
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.Helps clarify technical problems, hypotheses, and next steps in concrete terms. It breaks a technical problem into testable parts. The result is captured as a GQM table and metric briefs.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-3 Tage90-180 min60–90 min1-2 h
Participantsdifferent
Internes Team3-62-84-12
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesGQM Table, Metric ProfilesStakeholder Map, Engagement Plan, Risk NotesAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ResearchCustomerSynthesis
MetricsMeasurementEngineeringAlignment
StakeholdersAlignmentFacilitationChange
AlignmentStakeholdersStrategyFacilitation
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