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| Criterion |  UX Research Personas |  Operations Gemba Walk |  UX Design Service Blueprinting |  UX Research Customer Journey Mapping |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | 1-3 Tage | 30-120 min | 0.5-2 Tage | 2-4 h |
Participantsdifferent | Internes Team | 2-6 | 6-12 | 4-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Observation Notes, Improvement Ideas | Service Blueprint, Fail Points, Ownership Map | Journey Map, Pain-point List, Opportunity Backlog |
Tagsno overlap | ResearchCustomerSynthesis | LeanObservationProcessOperations | Service designOperationsJourneyBlueprint | JourneyServiceService design |