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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Process Mapping method illustration showing its working structure
Operations
Process Mapping
Paper illustration for Standard Work Analysis.
Operations
Standard Work Analysis
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.With a confusing workflow that has many handoffs, the method makes the actual process visible. It shows where work is passed on, delayed, or duplicated, so improvement targets the right spots.When the same task is done differently depending on the person, the method exposes the reliable core. It creates comparability without unnecessarily choking off needed latitude.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Tage30-120 min1-3 h1-3 h
Participantsdifferent
Internes Team2-63-102-6
Formatdifferent
Workshop + asyncWorkshopWorkshopWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesObservation Notes, Improvement IdeasProcess Map, Handoff List, Improvement BacklogStandard Work Sheet, Deviation List, Improved Standard, Training Needs
Tagsno overlap
ResearchCustomerSynthesis
LeanObservationProcessOperations
ProcessOperationsImprovement
LeanProcessQuality
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