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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Failure Mode and Effects Analysis
Operations
Failure Mode and Effects Analysis
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.For a process, product, or service with noticeable failure risks, the method assesses possible failure modes in advance. It directs attention to combinations of occurrence, effect, and detectability.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.
Complexitydifferent
MediumHighLow
Timedifferent
1-3 Tage2-6 h30–60 min per interview
Participantsdifferent
Internes Team3-101 participant per interview
Formatdifferent
Workshop + asyncWorkshopWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesFMEA Table, Risk Priority, Mitigation ActionsInterview Notes, Themes, Insight Summary
Tagsno overlap
ResearchCustomerSynthesis
RiskQualityOperationsRoot cause
QualitativeResearchCustomerDiscovery
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
Paper fishbone diagram with a measurable effect at the head and six labeled cause branches.
Operations
Fishbone Diagram
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing