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| Criterion |  UX Research Personas |  Business Strategy 5-Minuten VC-Check |  UX Research Empathy Mapping |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 Tage | 5-15 min | 30–60 min | Wochen bis Monate je Lernzyklus |
Participantsdifferent | Internes Team | 1-5 | 4-8 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Empathy Map, Assumptions List, Research Gaps | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | ResearchCustomerSynthesis | StartupValidationCompetition | SynthesisQualitativeWorkshop | LeanStartupValidationMVP |