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| Criterion |  UX Research Personas |  UX Research First-click Testing |  UX Research Empathy Mapping |  UX Research Surveys |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 Tage | 1-2 Tage | 30–60 min | 3-14 Tage |
Participantsdifferent | Internes Team | 10-30 | 4-8 | 50+ |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Click Heatmap, Success Rate, Design Recommendations | Empathy Map, Assumptions List, Research Gaps | Survey Results, Charts, Segment Insights |
Tagsno overlap | ResearchCustomerSynthesis | UXNavigationFindabilityValidation | SynthesisQualitativeWorkshop | QuantitativeResearchValidation |