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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-3 Tage1-5 Tage1-4 Wochen25-40 min
Participantsdifferent
Internes TeamNutzertraffic3-10 Kunden1-5
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesClick Data, Interest Signal, Learning DecisionConcierge Learnings, Service Blueprint, MVP RisksLearning Card with evidence and next action
Tagsno overlap
ResearchCustomerSynthesis
ValidationExperimentsDemandDiscovery
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryLearning
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