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| Criterion |  UX Research Personas |  Product Discovery Experiment Canvas |  UX Research User Interviews |  Product Discovery Hypothesis Prioritization Canvas |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-3 Tage | 30-60 min | 30–60 min per interview | 60-90 min |
Participantsdifferent | Internes Team | 1-5 | 1 participant per interview | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Completed Experiment Canvas, Success Metric | Interview Notes, Themes, Insight Summary | Prioritization Canvas, Hypothesis Backlog |
Tagsno overlap | ResearchCustomerSynthesis | ExperimentsValidationDiscoveryHypothesis | QualitativeResearchCustomerDiscovery | ExperimentsPrioritizationDiscoveryHypothesis |