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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.
Complexitydifferent
MediumMediumLowHigh
Timedifferent
1-3 Tage60-120 min1-2 h1-4 Wochen
Participantsdifferent
Internes Team2-82-86-30 Experten
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncAsync
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesConflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsDIBB document, Belief list, Bet list, Learning reportExpert Forecast, Consensus Range, Assumption Notes
Tagsno overlap
ResearchCustomerSynthesis
Theory of ConstraintsAssumptionsSystems thinking
StrategyDecisionAssumptionsHypothesis
ForecastingExpertsDecisionStrategy
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