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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  UX Research User Interviews |  Innovation Starbursting |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | Helps clarify ideas, open questions, and testable next steps in concrete terms. It opens the thinking space, collects ideas, and leads to testable options. The result is captured as a star-shaped question map, question list, and assumption list. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min | 30–60 min per interview | 30-60 min |
Participantsdifferent | Internes Team | 4-8 | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary | Star-Shaped Question Map, Question List, Assumption List |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery | BrainstormingIdeationWorkshopDiscovery |