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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper illustration of the Consensus Workshop working structure.
Facilitation
Consensus Workshop
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-3 Tage30–60 min60–90 min1-3 h
Participantsdifferent
Internes Team4-82-85-30
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsStakeholder Map, Engagement Plan, Risk NotesConsensus Clusters, Theme Titles, Priority Areas
Tagsno overlap
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
StakeholdersAlignmentFacilitationChange
FacilitationConsensusWorkshopAlignment
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