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Criterion
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Option Framing.
Decision Making
Option Framing
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Purposedifferent
When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.In early decisions, alternatives are often still vague, incomplete, or blended together. Option Framing brings every possibility into a comparable form and makes visible which variant actually fits the question.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 Tage30–60 min45-120 min60-120 min
Participantsdifferent
Internes Team4-83-84-10
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop
Outputdifferent
Persona Profiles, Needs Summary, Scenario NotesEmpathy Map, Assumptions List, Research GapsOption Frames, Assumption Notes, Comparable Shortlist, Decision InputsDecision Frame, Decision Question, Criteria List, Evidence Plan
Tagsno overlap
ResearchCustomerSynthesis
SynthesisQualitativeWorkshop
OptionsDecision framingStrategyComparison
Decision framingAlignmentCriteriaOptions
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