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| Criterion |  UX Research Personas |  UX Research Empathy Mapping |  Innovation Crazy 8s |  Innovation Lotus Blossom |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-3 Tage | 30–60 min | 8-15 min | 45-90 min |
Participantsdifferent | Internes Team | 4-8 | 1-10 | 3-10 |
Formatdifferent | Workshop + async | Workshop | Workshop | Workshop |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Empathy Map, Assumptions List, Research Gaps | Sketch Set, Idea Shortlist, Direction Options | Lotus Diagram, Idea Themes, Shortlist |
Tagsno overlap | ResearchCustomerSynthesis | SynthesisQualitativeWorkshop | BrainstormingSketchingSpeedDivergenceDesign sprint | BrainstormingIdeationCreativityDivergenceWorkshop |