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| Criterion |  UX Research Personas |  Innovation Design Thinking |  Product Discovery Kano Model |  Operations ABC Analysis |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When features need to be distinguished by their effect on satisfaction, it makes expectations and surprises comparable. It separates basic needs, performance contribution, and delight. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-3 Tage | 1 Tag bis mehrere Wochen | 1-2 Tage | 30-60 min |
Participantsdifferent | Internes Team | 4-10 | 10-50 | 1-5 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Statement, Prototype, Test Learnings | Kano Matrix, Feature Classes, Priority Themes | ABC Classification, Focus Rules, Control List |
Tagsno overlap | ResearchCustomerSynthesis | InnovationPrototypeResearch | SatisfactionPrioritizationCustomer | PrioritizationOperationsPortfolio |