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| Criterion |  UX Research Personas |  Innovation Design Thinking |  Product Discovery Jobs to Be Done |  Product Discovery Opportunity Scoring |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When opportunities need ranking by their effect, it makes importance and satisfaction directly comparable. It separates problem, assumption, solution, and evidence. The result is captured as an opportunity-score table and top outcomes. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 Tage | 1 Tag bis mehrere Wochen | 1-3 Wochen | 60-120 min |
Participantsdifferent | Internes Team | 4-10 | 5-12 Interviews | 3-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Problem Statement, Prototype, Test Learnings | Job Stories, Outcome Statements, Opportunity List | Opportunity Score Table, Top Outcomes |
Tagsno overlap | ResearchCustomerSynthesis | InnovationPrototypeResearch | CustomerOutcomesNeeds | PrioritizationDiscoveryOutcomesNeeds |