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| Criterion | ![]() UX Research Personas | ![]() Innovation Design Sprint | ![]() UX Research Usability Testing | ![]() Product Discovery Solution Interview |
|---|---|---|---|---|
Purposedifferent | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess. | When a product is built but people get stuck on tasks, usability testing shows the friction at concrete points. Observed use instead of self-report makes visible where orientation, understanding, or interaction breaks down. | When a solution idea is already on the table, it checks how it is understood and evaluated. It looks for resonance, objections, and missing fit early in the conversation. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-3 Tage | 4-5 Tage | 1-2 h je Session | 30-60 min je Interview |
Participantsdifferent | Internes Team | 5-8 | Based on research question | 5-10 Interviews |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Persona Profiles, Needs Summary, Scenario Notes | Prototype, Test Findings, Decision Rationale | Usability Issues, Severity List, Recommendations | Solution Feedback, Objection List, Validation Notes |
Tagsno overlap | ResearchCustomerSynthesis | Design sprintPrototypeValidationInnovation | ValidationUXPrototype | ValidationInterviewsPrototype |



